SocialGPT are changing its name – aiming on bigger stuff

SocialGPT actually started as a fairly simple idea. The thought was to build something around communication, automation and AI that could help in different social situations online. Because of that, the name made quite a lot of sense in the beginning – the project was largely about social flows and GPT-based assistance.

As often happens in my world, things sometimes pause against better judgement. Reality catches up and you suddenly have to drop everything you are working on. That also happened to SocialGPT. But then something else happened, as I have written about before: Copilot.

As I have also described earlier, I was very skeptical of both the term “vibe coding” and the whole AI aspect of programming. AI was supposedly stupid. It would never do the job better, people said. I had already been working with ChatGPT for a while and it often helped with difficult problems. But suddenly I had still managed to start using Copilot, and now I was trying to get my useful idiot to build statistics for me.

Facebook has an admin log in its groups that helps administrators see what is happening and why it sometimes happens. This log is not included in the participation statistics, probably because it is not considered interesting enough. It is not really about activity, but sometimes about making sure certain activity does not happen. Moderation is difficult. But I needed statistics. One evening in early March we had rejected so many posts that it started to become a bit ridiculous. So I put together statistics around that.

The result turned out so well that I decided to try to automate the entire process with the help of Tornevalls Toolbox (ToolsAPI) and a browser extension. And what could be better than borrowing SocialGPT for that. It already had part of the potential in place. That version had been built entirely with the help of ChatGPT. Today, two weeks later, I am sitting with a massively expanded API and a tool that can help with far more than just talking to people.

That is why SocialGPT is changing its name.

What originally mostly looked like an experiment has in a very short time become something quite different. From being an attempt to get AI to help formulate things in social feeds, it has grown into a real toolbox where the browser extension, ToolsAPI and the admin functionality are now properly connected. It can no longer be described as “just a social GPT idea”, because today it is just as much about context, control, moderation, statistics and workflows as it is about text generation itself.

What is perhaps most interesting is not only what already exists, but what is currently starting to happen. The functions are suddenly beginning to find each other: fact checking, smart context gathering, assistance with replies and posts, administration around Facebook groups and an API that already feels larger than the project was originally intended to be. What was recently a paused idea has come back to life again, but in a much sharper form.

And that is probably where it becomes the most exciting. Because it no longer feels like the tool is being built to solve a single problem. Instead it is beginning to look like a platform for many different things. There is still a lot left to build, but for the first time the direction also feels completely clear: this is the beginning of something much larger than SocialGPT was ever originally meant to be.